The Challenge
Little Sleepies wanted to launch its Fall Play Collection with lifestyle content that captured the playful feel of the season while highlighting the collection’s comfort, style, and versatility. The campaign needed authentic lifestyle photography and video production in Utah that would connect naturally with families.
Our Solution
Novais Studios produced lifestyle photography and video content in Utah featuring children wearing the Fall Play Collection during outdoor activities. We focused on natural movement, playful interactions, and warm seasonal settings to showcase the clothing in an authentic, family-focused way.
The production created a versatile collection of photo and video assets that highlighted the collection’s designs, comfort, and everyday wearability while staying true to Little Sleepies’ approachable brand style.
Results
Campaign Content: Created a strong library of lifestyle photography and video for the Fall Play Collection.
Brand Storytelling: Showcased the collection through authentic, family-focused outdoor moments.
Multi-Platform Assets: Delivered content suitable for social media, digital marketing, and broader campaign use.
