The Challenge
Wasatch Adaptive Sports (WAS) wanted to showcase its adaptive cycling programs in Utah through authentic outdoor content. The goal was to capture participants enjoying the freedom, connection, and accessibility of cycling while highlighting the supportive community behind each experience.
Our Solution
Novais Studios created outdoor video and photography content in Utah documenting WAS participants, instructors, and volunteers during adaptive cycling activities.
We focused on genuine interactions, movement, and Utah’s fall scenery to tell the story of accessible outdoor recreation and create engaging content for WAS’s social media, website, and marketing.
Results
Program Visibility: Showcased WAS’s adaptive cycling opportunities through engaging fall content.
Community Connection: Highlighted the participants, instructors, and shared experiences behind the program.
Content Library: Created versatile outdoor visuals for WAS’s digital marketing, website, and social media.
Feedback Spotlight
— XXXX, WAS
